First Verified Donations from AI Search Platforms

From search results to AI answers

The Ocean Cleanup is the international non-profit developing and scaling technologies to rid the oceans of plastic. As zero-click AI answers reduced traditional traffic, BE VISIBLE was appointed as partner marketing agency to build an AI Search First content strategy positioning The Ocean Cleanup as the leading ocean plastic solution.

European Search Awards 2026 Finalist

Global Agency Awards 2026 Finalist

Discovery is shifting from search results to AI-generated answers. For a mission-driven organisation, being represented accurately and authoritatively inside those answers is critical: donations, press and partnerships all start with how AI describes the organisation.

We combined PR, SEO and GEO: strengthening entity signals, structuring content for AI extraction, and reinforcing The Ocean Cleanup's position as the primary trusted authority on plastic pollution, cleanup technologies and measurable environmental impact.

ChatGPT became a new conversion channel, with the first verified donations attributed to AI search platforms. The partnership is shortlisted for both the European Search Awards 2026 and the Global Agency Awards 2026.